softwares used

Cleaning
Everything Up

The website's branding elements are very strong, but there is a lack of user experience knowledge regarding the visual information and organization. Certain items on the website, such as the meal deal information and menu items, are unorganized and cluttered.

Competitive Analysis

A comparison of Denny’s competitors  to see what valuable features they have.

Unique Features

Persona

Research

A group of 5 individuals from the ages of 22 to 30 were asked questions pertaining to improvements about the visual aesthetic of Denny’s current website. The participants were asked the following questions:

Sketches

Low-Fidelity prototype

High-Fidelity Prototype

Key takeaways

The execution of this project was satisfactory. However, I would be lying if I said the process went flawlessly. The excitement of figuring out how to create an advanced  Hero Carousel outweighed any interest in doing an early draft for the other elements of this project. Luckily, even without multiple drafts of the featured elements, the designs of the section items turned out to be very unique and efficient.

LET'S WORK TOGETHER