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This project aimed to create a visual identity for a weed brand. The visuals of this brand take inspiration from the concept of tripping out. I made cartoony Illustrations to show a friendly introduction to the product and convey that the item is a cannabis product meant for adults.
The target audience is 21-33-year-olds because Tetrahydrocannabinol is high. This age range is significant because adults in their early twenties and thirties are likelier to consume products with higher T.H.C.
